Reflecting on a Record Year at Centrad

As Managing Director of Centrad, I wanted to take a moment to reflect on the past year and, most importantly, to thank our customers.

This has been an important year for Centrad – not just in terms of growth, but in the strength of the relationships we’ve built and the trust placed in us by fleet operators across the UK.

Before founding Centrad, I worked in fleet operations myself. I understand the realities operators and drivers face every day, and that experience continues to shape how we build our technology, support our customers, and invest in the future of the business.

Since we launched our first Vehicle CCTV solution back in 2009, Centrad has supported fleet operators across the UK with intelligent vehicle CCTV and video telematics solutions, building a reputation for reliability, practicality and long-term partnership.

Growth Built on Long Term Partnerships

Over the past year, Centrad has continued to grow, working with some of the UK’s largest and most demanding fleet operators, alongside local authorities and specialist fleets.

Much of this growth has come from existing customers expanding their systems and deepening their partnership with us – something I’m particularly proud of. It’s a strong endorsement of the value our technology and our people deliver day in, day out.

Alongside this growth, we continue to invest in our installation capability and operational processes, ensuring systems are delivered, rolled out and supported to a consistently high standard across fleets of all sizes.

Built for the Long Term

Centrad remains 100% family owned, at a time when much of the industry has moved towards external or private equity investment.

For our customers, this means our decisions remain focused on long-term relationships rather than short-term returns.

We reinvest directly into our people, our facilities, and our technology – allowing us to grow sustainably while staying closely aligned with the needs of the operators and drivers we support.

It also means clear accountability. When customers work with Centrad, they’re working with a business where ownership, leadership and responsibility are closely connected.

Investing in People, Space, and Customer Experience

To support our continued growth, plans are in place for Q1 2026 to deliver a significant expansion of our existing office space including a new customer experience centre, increasing capacity across operations, support and development.

We’ve also welcomed a number of key new team members this year, strengthening areas such as customer success, technical support and product development – ensuring we continue to deliver the high standards our customers expect.

Moving Beyond Cameras into Fleet Intelligence

Centrad has always been about more than video alone.

This year we’ve continued to develop CenHub, bringing video, telematics, live access, and AI-powered insights together into a single, practical platform designed around real fleet workflows.

We’ve also expanded our use of AI-driven technology, including:

• Driver distraction and proactive safety alerts
• Live and remote video access to support faster decision-making
• Passenger Counting, giving operators better insight into usage, demand, and route performance increasingly important as data plays a growing role in funding, planning, and operational decision-making
• Low Bridge Detection, helping operators reduce the risk and cost of bridge strikes through proactive in-cab alerts

Our focus remains on delivering meaningful, usable insight — not complexity for the sake of it.

Across these developments, our technology continues to help operators reduce incident costs, improve safety, and protect drivers through clearer visibility and proactive alerts.

Supporting Drivers and Safer Operations

Drivers do a tough job. Long hours, increasing traffic, and growing scrutiny are part of everyday life in fleet operations.

A key focus for Centrad has been using technology proactively – to support drivers, reduce risk, and help prevent incidents before they occur. From early-warning alerts to real-time visibility, our systems are designed to improve safety, protect drivers, and support better outcomes for operators.

Looking Ahead

What matters most to me is that, even as Centrad continues to grow, we remain approachable, practical, and closely connected to our customers. I still spend time speaking directly with operators, and those conversations continue to shape how the business evolves.

As we look ahead, our commitment is clear:
• Continued investment in technology that delivers real-world value
• Ongoing improvements to service and support
• A long-term, relationship-led approach to working with our customers

Thank you for being part of Centrad’s journey. I look forward to continuing to work with you in the year ahead.

“Centrad CCTV is a no brainer for every operator, It’s fantastic value and has repaid our investment several times over.”

“The GPS tracking function invaluable. Being able to view footage in sync with a map showing location and speed has been extremely useful.”

Geoff Cross
Managing Director/Founder

I’m Geoff Cross, Managing Director here at Centrad. You might not know, but I used to be a fleet operator. So, I know the challenges and frustrations you’re facing with theft, vandalism, and of course, insurance claims.

In fact, back when I owned a fleet, we knew all too much about insurance claims, but that’s a story for another day. That’s what gave me the idea for Centrad – because I know how much of a pain those issues are. I wanted to solve that problem.

I understand the issues you face, which is why we help fleet operators like you increase vehicle safety through CCTV and telematics AND save thousands of £ every single year.