CENEYE Predictive AI Camera Nears Launch After Successful Trials

In a groundbreaking leap toward enhanced road safety, the automotive industry is on the brink of welcoming a transformative innovation – the CENEYE predictive artificial intelligence camera. This game-changing technology is currently undergoing its final trial phase with a prominent Northeast Bus & Coach operator, heralding a new era of safety and efficiency in the fleet sector.

CENEYE, the brainchild of renowned UK-based vehicle CCTV and telematics provider Centrad, is poised for imminent launch pending the successful completion of its trials in the coming weeks. This cutting-edge system represents the forefront of AI-powered advancements, designed to significantly bolster driver awareness and mitigate collision risks on the road.

Leveraging the prowess of artificial intelligence, the CENEYE camera employs a sophisticated mechanism to alert drivers of nearby pedestrians or vehicles. Its real-time predictive capability sets it apart, which forewarns drivers of potential collisions before they occur. The momentous event is seamlessly captured on video and promptly uploaded to the Centrad Live portal, facilitating in-depth post-event analysis.

Centrad’s mission with the introduction of CENEYE is clear: to contribute to a substantial reduction in on-road fatalities across the UK.

The system operates by assessing the proximity of surrounding vehicles and objects, categorising them into amber or red zones. The red zone, indicating imminent collision risk, triggers an alert for both the driver and fleet manager, ensuring swift and decisive action can be taken.

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With the Direct Vision Standard mandating a minimum of three stars by 2024 for vehicles operating within Greater London, fleet operators find themselves at a crossroads. Compliance with these stringent regulations is non-negotiable, underlining the importance of embracing innovative solutions like CENEYE to avoid potential financial penalties.

One of the marquee features of the CENEYE system is its remarkable installation speed. While traditional camera systems demand over six hours for installation, CENEYE slashes this timeframe to just two hours, speeding the process and minimising vehicle downtime.

As the demand for DVS compliance is poised to surge, this streamlined installation process is set to become a pivotal advantage for fleet operators preparing their vehicles for the road.

Geoff Cross, the Managing Director of Centrad, envisions CENEYE not only revolutionising driver visibility but also playing a pivotal role in Transport for London’s Zero Vision initiative, aimed at eliminating all transportation-related deaths and severe injuries in the capital by 2041. Cross underscores the transformative impact of harnessing AI’s capabilities, emphasising its potential to save thousands of lives annually.

CENEYE goes beyond collision prevention, serving as a powerful tool for fleet managers to address driver performance. By meticulously recording incidents involving drivers, the system facilitates targeted interventions such as corrective training or disciplinary actions. This proactive approach contributes to reduced insurance premiums, accident-related expenses, and maintenance costs.

Cross passionately explains, “CENEYE’s cutting-edge AI technology not only predicts collisions with accuracy but also aligns with our commitment to prevent accidents, minimise insurance costs, and most importantly, save lives.”

Buoyed by positive trial feedback, Centrad is on the cusp of a nationwide rollout of the CENEYE predictive AI camera. As the fleet sector eagerly awaits this pioneering solution, its potential to redefine road safety and operational efficiency beckons a future where accidents are minimised, insurance costs are optimised, and lives are safeguarded.

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Headshot of Geoff Cross, Centrad's Managing Director
Geoff Cross
Managing Director

I’m Geoff Cross, Managing Director here at Centrad. You might not know, but I used to be a fleet operator. So, I know the challenges and frustrations you’re facing with theft, vandalism, and of course, insurance claims.

In fact, back when I owned a fleet, we knew all too much about  insurance claims, but that’s a story for another day. That’s what gave  me the idea for Centrad – because I know how much of a pain those  issues are. I wanted to solve that problem.

I understand the issues you face, which is why we help fleet operators  like you increase vehicle safety through CCTV and telematics AND  save thousands of £ every single year.

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